Today, one of my co-workers wrote an article that I wanted to share. I have been mulling over writing this same article for the past week, and to my surprise, Bryan came in today and said, “you know, I was thinking about something and I wrote an article about it”. So believe it or not, we must have some kind of screwy connection or something.
Just to add to Bryan’s article, I wanted to share a few “common misconceptions” about selling online…
- You cannot expect to start a small business without having passion. Trust me, if you don’t have a passion for what you are doing, you will quickly become bored.
- All good things take time. This concept that so many potential business owners think that they can be successful in one month is just baffling to me.
- Knowledge IS POWER… If you don’t take the time to learn what you’re doing, you’ll go nowhere.
- You must invest time and money into your business in order for it to become successful.
- Building an online business has just as much overhead as opening a store in the mall. You may be able get it started for less, but did you ever hear the saying, “if a tree falls in the forest, and there is nobody that hears it, does it really make a sound”? The e-commerce version of that quote would be, “if a website has no traffic, is it really even a website”? Don’t think that if you build it they will come… Nothing could be further from the truth.
- Something must “differentiate” you from the competition. It is either your knowledge, passion, selection, customer service, or even price, but if you are exactly the same as everyone else – why will people shop with you, vs. another website?
- Make sure your profit margin works. “A dollar lost one million times is a one million dollar loss”. Nothing will put you out of business faster than selling below cost.
- There is a cost to your time, and labor as a whole. The time to prepare and package an order for shipment has a true cost. Don’t forget to factor this into your profit margin.
These are just a few. I could probably write a book on this topic. And by the way, check out Bryan Shaw’s article: Creating a Successful Website Starts With You…