JoeI started my own eCommerce pet supply retail company, www.theferretstore.com in 1994 with Co-Founder Scott Sanfilippo. By the year 2000, we were already one of the leading pet supply distributors in the USA. I left TheFerretStore.com to start-up Solid Cactus, a web development/small business incubator company in 2001.

As Solid Cactus grew, Scott Sanfilippo left TheFerretStore in 2004 to help head up Solid Cactus with me.  Solid Cactus helps small companies grow their business, and we help large companies stay ahead of their competition. Some of our clients include Lance Armstrong, Kennedy Space Center, Adidas and many others.  We both sold The Ferret Store to Doctor Foster’s and Smith in 2006.  In 2009, we both sold Solid Cactus to the Web.com Group, and I continued to run Solid Cactus as the GM, and VP of Web.com E Commerce until July 2011, when I joined the 3dCart team in Fort Lauderdale, FL.

After a wonderful 3 years working as 3dcart’s CMO, I left to join the AmericanEagle.com team based in Chicago.  My role was VP Regional Business Development and my goal was to help grow AmericanEagle’s customer base around the country. After a few years, I felt it was time to go on my own.  I now work independently as a contractor, and I’m always happy to assist on any project you may need help with.

I currently live in Boynton Beach, FL.

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