I can’t say that I know what Walgreens is like to work for, but one thing I can tell you is that Walgreens really cares about the communities they are located in, and that means a lot to me. I shop at a lot of different stores, and I attend many different city, county, and general local events and almost always, Walgreens is a supporter.
Many businesses don’t realize the value of branding, and good PR. I’m sure many of the events Walgreens vends at, costs them a lot of money. I am also pretty sure that they don’t make a quantifiable “return on investment” when they attend one of these shows. But what I am sure of, is that many people – including myself, will choose a Walgreens over a CVS or other drug store simply because of the appreciation Walgreens has for the communities in which they do business.
I am especially happy to see Walgreens support of the Gay and Lesbian communities. Many companies are reluctant to “get involved” in things that take on a seemingly political tone these days, but Walgreens is not afraid to take a stand.
Hats of to Walgreens for being a part of every community, and giving back.