Whether you run a business online, offline, or both, one of the essentials when it comes to your marketing efforts is to tap the so-called ‘influencers’. Who are they and how can they benefit your business?
Well, just imagine if you are in the real estate industry and you got a couple or even just one big-time celebrity to endorse what you’re offering. Wouldn’t that bring in more sales? Or let’s say you are selling personal development audio CDs and these products were featured in Success Magazine. You’ll surely be able to reach out to those who actually want what you have because many readers of this magazine are seeking personal growth and self-improvement.
So yes, it would be awesome to practice influencer marketing--- starting today.
What is Influencer Marketing?
Influencer marketing is a form of marketing that targets a chosen few--- people or institutions which can endorse your business and connect you
If you have been learning quite a lot about online marketing by now, you probably have already grasped the importance of incorporating call-to-action buttons in your website and even in the different pages and articles you have.
However, you cannot just use any call-to-action button. Experts have found out that there is actually a particular psychology involved in order to make more people want to click and take a look.
Here are 5 specific tips to motivate your site visitors and readers to actually click on your call-to-action button:
Craft the Words Carefully.
There are plenty of common readily made call-to-action buttons that you’ll find such as “Click Here” and “Submit”. But are these effective?
It’s important to know which specific words to place on your button to make it seem more attractive and to make it truly irresistible to click.
What you must remember is to make the words specific to what you’re trying
You understand that content is key to establishing a strong presence on the Internet, building your brand, and boosting your business through online marketing. But placing your content out there is not enough. You have to provide VALUE to your customers if you want them to eventually pursue you instead of the other way around.
Before you can give value, though, you need to learn how to develop your customers' trust in you. You must come up with ways to educate your target audience so that they will feel cared for and will come to see you as trustworthy and credible.
It's difficult to keep running after potential customers in order to make some profit from your business. How would you like for them to seek you out? According to many expert online marketers, here are the 6 effective ways in which you can actually make them go after you:
The “Content is King” cliché is probably one of the most used in the world of online marketing. This is probably why there are some marketers who don’t believe in it anymore. Nonetheless, there is still a good number of successful businesses that capitalize on content marketing.
Content marketing is still an amazing and effective strategy--- if you do it right. This means you don’t stay behind with the old-fashioned ways and stick with last season’s trends. You have to always be on the go! Keep moving, keep hustling, keep learning!
With the competition becoming tougher on the Internet, it’s essential to be up-to-date with the latest trends and technologies. For example, video has become such a big thing these days, especially on social media. So you need to adapt your content to this format. You have to use it to your advantage.
Today, more and more marketers are using psychology to
While browsing your Facebook news feed, did you ever encounter coming across a fascinating video that one of your friends described as funny and entertaining? Perhaps you're doing some kind of research online and came across an educational video that you felt could be helpful. At times, you may have clicked on a related video on YouTube just because it was about a hot topic or controversial issue.
At one time or another, the examples given above encouraged you to view the videos. And upon watching them, you were probably driven to act or maybe you felt a strong emotion. It's also possible that after watching a particular one, you had the urge to share it in your timeline or blog.
Video Marketing is certainly effective when it comes to Internet promotions. It has been proven to boost businesses by engaging customers, increasing exposure, and providing great value to gain trust
You probably have your very own smartphone filled with downloaded apps. So why is it that you haven't tapped yet to the mobile platform to promote your online biz?
These days, almost everyone in the world are carrying around their mobile devices and accessing various apps many times every single day. Imagine how much exposure you could have if your app was being used by each and every one of your targeted consumers in different countries. This is essentially why you need to come up with a mobile app for your e-store. Make your brand into a household name--- or rather, an app store name that everybody's scurrying to get.
Step 1: Decide on Your Purpose.
Before you rush into getting this app built, you must take it one step at a time. Begin with the end in mind, as they say.
What's your purpose? Is it to interact with customers more, to
I recently had a great interview with Terry Lin at Build My Online Store. It is now live! Feel free to stop by and take a listen at your leisure. You can find the interview here...
Here are some of the topics discussed...
04:00 – What was Joe’s first e-commerce business in 1994?
08:00 – Landscape of E-Commerce in the 2000s
11:30 – Fundamental truths of success in E-Commerce
13:00 – Selling a $12M business that was gradually losing profitability
15:30 – The power of a written letter
17:30 – Finding the right fit when looking for a buyer
21:00 – Calculating the true valuation for your business
25:00 – Will cataloging make a comeback in marketing?
28:00 – Why the worst-case situation is just all in your head
30:00 – Selling the second business to a publicly listed company
34:30 – Commonalities among successful store owners at 3D Cart
36:00 – Commonalities among store owners that fail
38:00 – Drop-shipping vs manufacturing