Co-Founder of Solid Cactus, Sold to in 2009. eCommerce Enterpreneur

Awards and Recognition

Having spent over 20 years in the eCommerce field, I've received a lot of awards. Most probably wouldn't interest you, but feel free to take a look...


I started my first company in 1994 and sold it in 2007. Free free to read more if you're interested! eCommerce has changed a lot over the years.

Published Writing

In my spare time, I enjoy blogging and writing articles. Feel free to read some of my work. I'm a Forbes contributor.

Latest News On Joseph Palko

Making Your eCommerce Website a Success

A lot of people ask me... How do I get sales on this website? Building a successful online store is not an easy task. Many people believe that you just build a website, turn it on, and the people come. Is anything in life really this easy? What I can tell you is that it is not this easy, but it's not impossible to own a successful website. If you have a store that you built, and it's not making you money, it should be. You can't give up. I'm going to explain eCommerce success in common sense - simple terms. Website Design - The design of your eCommerce website is the most important piece. Without a clean, crisp, professional look - nobody is going to buy anything in your store. The homepage is the entrance to your store.

How Quickly People Forget

Was there ever a time in your life where you gave someone a chance to advance themselves, and once they became successful - they totally forgot about everything you did for them?  Of course, they did for themselves too, and they worked hard...  But some people must really think they did it all themselves, because when you run into them a few years later, and you're met with at attitude, it's a tad annoying...  I guess the part that makes me smile is that I know what comes around, goes around... At one time, Scott and I employed over 200 people in the prime of Solid Cactus.  Many more worked for us.  Hadn't it been for us, many people would have never gotten started in their career path.  We gave many people the start they needed when they were young, right out of college.  Many of these people still work

Some Companies Just Don’t Deserve to Have Customers

I have been an entrepreneur for my entire life.  I started my first company when I was 20 with my business partner, Scott Sanfilippo.  I learned first hand the importance of customer service, and how difficult it is to be an entrepreneur.  I sold two companies, both to much larger companies than the one I owned, and I even stayed on with one of them, which was a publicly traded company on the Nasdaq in the role of VP.  I've experienced virtually every side of the equation.  I've also been a mentor to many other small businesses. If there's one thing I can't stand, it is when a company grows so large that it can torment it's customers.  One company that I have had personal experience with is a my mortgage servicing company, Ocwen.  In my lifetime, I have never come across such a poor excuse for a company.  If