Co-Founder of Solid Cactus, Sold to in 2009. eCommerce Enterpreneur

Awards and Recognition

Having spent over 20 years in the eCommerce field, I've received a lot of awards. Most probably wouldn't interest you, but feel free to take a look...


I started my first company in 1994 and sold it in 2007. Free free to read more if you're interested! eCommerce has changed a lot over the years.

Published Writing

In my spare time, I enjoy blogging and writing articles. Feel free to read some of my work. I'm a Forbes contributor.

Latest News On Joseph Palko

How to Make Your Online Customer Know, Like, and Trust You

Have you ever heard of the “know, like, and trust” factors? If you’ve been in sales and marketing for quite some time, you’re probably familiar with these already. They are MUSTs in the world of sales and marketing.  When I started my first company at 18 years old, I learned these pretty quick. Nobody wants to do business with somebody they despise or feel may dupe them in some way! So the bottom line is this: You need to make your customers comfortable with you throughout your interaction with them. The only way to do this is to get them to know, like, and trust you. Now how can you do that online? Many businesses don’t understand that this should be done not just with the traditional face-to-face interaction and with the usual physical promotional materials. In this digital age, you have to know how it can be done online too. Make Yourself

Social Engineering Attacks

I was recently mentioned in a blog post from SmartFile's Blog - 23 Social Engineering Attacks You Need to Shut Down, and they also made this great infographic that I felt was very worthy of

Learning the Why and How of Influencer Marketing

Whether you run a business online, offline, or both, one of the essentials when it comes to your marketing efforts is to tap the so-called ‘influencers’. Who are they and how can they benefit your business? Well, just imagine if you are in the real estate industry and you got a couple or even just one big-time celebrity to endorse what you’re offering. Wouldn’t that bring in more sales? Or let’s say you are selling personal development audio CDs and these products were featured in Success Magazine. You’ll surely be able to reach out to those who actually want what you have because many readers of this magazine are seeking personal growth and self-improvement. So yes, it would be awesome to practice influencer marketing--- starting today. What is Influencer Marketing?  Influencer marketing is a form of marketing that targets a chosen few--- people or institutions which can endorse your business and connect you

How to Make People Click Your Call-to-Action Button

If you have been learning quite a lot about online marketing by now, you probably have already grasped the importance of incorporating call-to-action buttons in your website and even in the different pages and articles you have. However, you cannot just use any call-to-action button. Experts have found out that there is actually a particular psychology involved in order to make more people want to click and take a look. Here are 5 specific tips to motivate your site visitors and readers to actually click on your call-to-action button: Craft the Words Carefully.  There are plenty of common readily made call-to-action buttons that you’ll find such as “Click Here” and “Submit”. But are these effective? It’s important to know which specific words to place on your button to make it seem more attractive and to make it truly irresistible to click. What you must remember is to make the words specific to what you’re trying

6 Effective Ways to Make Customers Go After You

You understand that content is key to establishing a strong presence on the Internet, building your brand, and boosting your business through online marketing. But placing your content out there is not enough. You have to provide VALUE to your customers if you want them to eventually pursue you instead of the other way around. Before you can give value, though, you need to learn how to develop your customers' trust in you. You must come up with ways to educate your target audience so that they will feel cared for and will come to see you as trustworthy and credible. It's difficult to keep running after potential customers in order to make some profit from your business. How would you like for them to seek you out? According to many expert online marketers, here are the 6 effective ways in which you can actually make them go after you: Blog, Share,

4 Great Ideas to Build Your Content Based on Psychology

The “Content is King” cliché is probably one of the most used in the world of online marketing. This is probably why there are some marketers who don’t believe in it anymore. Nonetheless, there is still a good number of successful businesses that capitalize on content marketing. Content marketing is still an amazing and effective strategy--- if you do it right. This means you don’t stay behind with the old-fashioned ways and stick with last season’s trends. You have to always be on the go! Keep moving, keep hustling, keep learning! With the competition becoming tougher on the Internet, it’s essential to be up-to-date with the latest trends and technologies. For example, video has become such a big thing these days, especially on social media. So you need to adapt your content to this format. You have to use it to your advantage. Today, more and more marketers are using psychology to

The Inspirational, Controversial, Educational, Comical, Instructional, and Seasonal: 6 Video Types to Use for Online Marketing

While browsing your Facebook news feed, did you ever encounter coming across a fascinating video that one of your friends described as funny and entertaining? Perhaps you're doing some kind of research online and came across an educational video that you felt could be helpful. At times, you may have clicked on a related video on YouTube just because it was about a hot topic or controversial issue. At one time or another, the examples given above encouraged you to view the videos. And upon watching them, you were probably driven to act or maybe you felt a strong emotion. It's also possible that after watching a particular one, you had the urge to share it in your timeline or blog. Video Marketing is certainly effective when it comes to Internet promotions. It has been proven to boost businesses by engaging customers, increasing exposure, and providing great value to gain trust