Co-Founder of Solid Cactus, Sold to Web.com in 2009. eCommerce Enterpreneur


Awards and Recognition

Having spent over 20 years in the eCommerce field, I've received a lot of awards. Most probably wouldn't interest you, but feel free to take a look...

eCommerce

I started my first company in 1994 and sold it in 2007. Free free to read more if you're interested! eCommerce has changed a lot over the years.

Links

Find out more about some of the companies I've been involved with, and where I work now. I've found happiness.

Latest News On Joseph Palko

The Inspirational, Controversial, Educational, Comical, Instructional, and Seasonal: 6 Video Types to Use for Online Marketing

While browsing your Facebook news feed, did you ever encounter coming across a fascinating video that one of your friends described as funny and entertaining? Perhaps you're doing some kind of research online and came across an educational video that you felt could be helpful. At times, you may have clicked on a related video on YouTube just because it was about a hot topic or controversial issue. At one time or another, the examples given above encouraged you to view the videos. And upon watching them, you were probably driven to act or maybe you felt a strong emotion. It's also possible that after watching a particular one, you had the urge to share it in your timeline or blog. Video Marketing is certainly effective when it comes to Internet promotions. It has been proven to boost businesses by engaging customers, increasing exposure, and providing great value to gain trust

Why I Love Living In South Florida

I have lived in South Florida for a number of years, and having traveled around America, I have to say that South Florida is a place that I am happy to call home.  While I could make a long list of things I really hate about living in Florida, the reasons to live her far outnumber the negatives.  I've put together a list of reasons why I love living in South Florida. We have two seasons, hot and hotter.  While I know not everyone loves hot weather, one thing I will never miss about living in other parts of America are shoveling snow, scraping windows, and having to spend the day in wet shoes. Palm trees are beautiful. Our roads are immaculate.  Not many potholes to be found here. The clean beaches.  Unlike most of the East Coast, you can see your feet in South Florida's water even if you are up to

Spirit Airlines – Good or Bad?

I fly a lot for work, in fact, I fly multiple times per month, and I tend to fly with very short notice, which for the airline industry makes me a very profitable customer.  I buy wine, and I always pay for the Internet.  I have flown over a million miles and I have watched air travel degrade in many ways over the past few years, while seeing a lot improve. I decided to try out spirit. I was very impressed by their model of paying for what you use. Their ticket prices are very fair, and they do a great job of telling you exactly what will happen to you if you don't follow their rules. My first flight went great. In fact, it went so well that I was considering moving all of my air travel to them. I pack light, so I am their ideal passenger. I also

7 Steps to Building a Mobile App for Your Online Business

You probably have your very own smartphone filled with downloaded apps. So why is it that you haven't tapped yet to the mobile platform to promote your online biz? These days, almost everyone in the world are carrying around their mobile devices and accessing various apps many times every single day. Imagine how much exposure you could have if your app was being used by each and every one of your targeted consumers in different countries. This is essentially why you need to come up with a mobile app for your e-store. Make your brand into a household name--- or rather, an app store name that everybody's scurrying to get. Step 1: Decide on Your Purpose. Before you rush into getting this app built, you must take it one step at a time. Begin with the end in mind, as they say. What's your purpose? Is it to interact with customers more, to

The Rise and Fall of WWWW: A Lesson In Stupidity

I want to first say, in FULL DISCLOSURE that I sold the company I co-owned (Solid Cactus) to Web.com Group in 2009, and I no longer hold any position in Web.com, nor do I really care about the stock price - but I still follow Web.com because a good part of my past life still lives within the Web.com organization - including a lot of wonderful memories and a bunch of awesome people.  I am writing this commentary because I have been in the technology industry since it's inception and seeing Web.com lose almost 25% of it's value in one day is almost laughable.  I'm going to tell you why (since it's obvious that most bankers and investors have absolutely NO knowledge of technology or how it works). So upon the release of the news that Google is venturing into Domain Registration sales, and email services...  (article: http://www.pcworld.com/article/2367060/google-tests-domain-registration-service.html) Domain Registration is an

Growing Your Business – How to Get Over the Hump

My business partner Scott and I started our first business in 1994.  We were still in college and we wanted to do something part time that we enjoyed.  We knew by the end of our first year in business that this was more than we could handle.  We either had to give up the business, or grab the bull by the horns and really grow our new company. We learned a lot over the time we ran our companies, The Ferret Store, and later Solid Cactus.  We learned that it was pretty easy to get started, but growing wasn't that easy.  The main reason is, there comes a time where in order to grow, you can't do everything yourself.  Learning to delegate, and trust others is not an easy task, especially when it was you who grew the business to where it is today... But the truth is, there is only

Why Should an e-Commerce Merchant Consider Migrating to 3dcart?

It's no secret that I am the CMO for 3dcart, so I wanted to put this out there so anyone who reads this knows this from the start.  I'm not trying to manipulate anything - I work for 3dcart.  This being said... More and more entrepreneurs are jumping into the e-commerce arena every single day, so it's no wonder a horde of shopping cart software is also available at present. With such beneficial programs within easy reach, it's never been this simple to build your very own online store and launch your Internet business. If you haven't been feeling happy and satisfied with your current e-store builder or you feel that there's something lacking at the moment, perhaps it's high time you took a closer look at other providers who can possibly give you what you're looking for. 3dcart is one resounding brand in this plethora of e-commerce website builders, as it